The future health of our employees,
our customers, our suppliers,
and our company are inseparably linked together in a circular
chain. No single link can survive for long if all the other parts
are not also strong. Continuously meeting and surpassing our
customers' requirements and expectations for quality slit metals
delivered on time at a competitive price is the primary goal of
Berlin Metals. By bringing continuing value to our customers, we
ensure that they will be successful. If our customers are
successful, we will be too.
For our employees, our goal is to
provide a safe, efficient, friendly, and clean working environment
that will allow them to grow personally and professionally. We
will invest in their education and training that will give them
the skills and information they need to help our customers and our
company be faster, more flexible, more cost effective, and
therefore more successful.
For our customers, our goal is to
provide world-class slit metal solutions at the lowest overall
procurement cost using our personal and corporate resources. We
want our customers to view us as the best quality and
most cost-effective provider of light gauge slit coil. We want to
be their first and best choice.
For our suppliers,
we want to be their number one channel partner, providing support
in our markets and our dealings, sharing with them the benefits of
growth in market and market share. We will be seen by our
suppliers as the premier processor and distributor of their
For our company and our shareholders,
we will make a superior return on investment that will allow for
continual reinvestment in our education and our equipment so that
we can continue the never ending process of working smarter and
faster to make our customers and ourselves more successful.